Campaign Attribution
Spend × leads × deals by campaign · Last 60 days · 29 campaigns
| Platform | Campaign | Spend | Impr. | Clicks | CTR | Leads | CPL | Deals | CPA | Submit Rate |
|---|---|---|---|---|---|---|---|---|---|---|
| Meta | AC01 - HTX - Leads | $6,744 | 132,111 | 12,185 | 9.2% | 683 | $9.87 | 468 | $14.41 | 0.6% |
| Meta | AC01 - OKC - Leads | $6,172 | 106,698 | 16,131 | 15.1% | 12 | $514.35 | 10 | $617.22 | 0.0% |
| Meta | AC01 - Catalog Leads - OKC | $5,706 | 299,719 | 5,328 | 1.8% | 2 | $2,852.81 | 2 | $2,852.81 | 0.0% |
| Meta | AC01 - OKC - Website - Images Test | $5,527 | 280,228 | 5,963 | 2.1% | 18 | $307.07 | 17 | $325.13 | 0.0% |
| Meta | AC01 - Catalog Leads - HTX North Freeway | $4,459 | 166,177 | 4,154 | 2.5% | 89 | $50.10 | 83 | $53.72 | 0.0% |
| Meta | AC01 - HTX - Website - Images Test | $3,692 | 186,907 | 6,393 | 3.4% | 398 | $9.28 | 352 | $10.49 | 0.0% |
| AC - PMax - OKC | $3,273 | 76,433 | 2,416 | 3.2% | 0 | — | 0 | — | — | |
| Meta | AC01 - HTX - Website - November Videos Test | $3,135 | 100,911 | 4,076 | 4.0% | 243 | $12.90 | 217 | $14.45 | 0.5% |
| Meta | AC01 - Catalog Leads - Tulsa | $3,022 | 137,084 | 3,210 | 2.3% | 0 | — | 0 | — | — |
| AC - PMax - HTX | $2,947 | 72,290 | 3,250 | 4.5% | 0 | — | 0 | — | — | |
| Meta | AC01 - HTX - Website - February Videos | $2,572 | 54,736 | 2,038 | 3.7% | 250 | $10.29 | 207 | $12.42 | 0.5% |
| AC - HTX - Airline & North Freeway - Search | $1,804 | 18,685 | 989 | 5.3% | 0 | — | 0 | — | — | |
| AC - OKC - Search - I-240 & Shields Blvd | $591 | 6,412 | 360 | 5.6% | 0 | — | 0 | — | — | |
| AC - OKC - Search - Tulsa | $500 | 4,576 | 316 | 6.9% | 0 | — | 0 | — | — | |
| Meta | AC01 - OKC - Website - March Creatives | $421 | 27,704 | 801 | 2.9% | 2 | $210.43 | 2 | $210.43 | 0.0% |
| Meta | AC01 - HTX - Website - March Creatives | $420 | 12,741 | 418 | 3.3% | 18 | $23.32 | 16 | $26.24 | 0.0% |
| AC - Search - Brand | $307 | 5,195 | 1,953 | 37.6% | 0 | — | 0 | — | — | |
| Meta | AC02 - OKC - Leads | $101 | 2,892 | 124 | 4.3% | 2 | $50.68 | 2 | $50.68 | 0.0% |
| Meta | AC02 - HTX - Leads - North Freeway | $49 | 1,098 | 159 | 14.5% | 42 | $1.16 | 35 | $1.39 | 0.0% |
| Meta | AC01 - OKC - Website - TAX MAX Season | $43 | 879 | 49 | 5.6% | 2 | $21.36 | 2 | $21.36 | 0.0% |
| Meta | AC01 - HTX - Website - TAX MAX Season | $22 | 758 | 43 | 5.7% | 39 | $0.56 | 34 | $0.64 | 0.0% |
| Meta | AC01 - OKC - Website - February Videos | $18 | 418 | 15 | 3.6% | 2 | $8.85 | 2 | $8.85 | 0.0% |
| Direct | (unattributed) | $0 | 0 | 0 | — | 1,177 | $0.00 | 0 | — | — |
| Meta | (unattributed) | $0 | 0 | 0 | — | 355 | $0.00 | 308 | $0.00 | 0.0% |
| (unattributed) | $0 | 0 | 0 | — | 662 | $0.00 | 508 | $0.00 | 0.2% | |
| Other | (unattributed) | $0 | 0 | 0 | — | 3 | $0.00 | 969 | $0.00 | 0.4% |
| #gbp | $0 | 0 | 0 | — | 509 | $0.00 | 395 | $0.00 | 0.0% | |
| Other | #120220301055700302 | $0 | 0 | 0 | — | 4 | $0.00 | 15 | $0.00 | 0.0% |
| Other | #120233568572530302 | $0 | 0 | 0 | — | 2 | $0.00 | 5 | $0.00 | 0.0% |